Unleash Your Team’s
Dynamic Energy

with a BRITE™ Team Assessment

Achieve high performance with a BRITE™ Team Assessment. BRITE™ measures your team's synergy and delivers clear, data-backed visibility into team dynamics.


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See How It Works
75%

of teams are dysfunctional*

What keeps teams from truly collaborating for greater impact?

BRITE™ dives into the hidden dynamics that hold teams back and introduces powerful strategies to help them lead together more effectively. This cutting-edge model redefines the way we understand, assess, and strengthen teams – by viewing them as dynamic energy systems. Learn how to maximize a team’s energy potential while reducing energy disruptors that undermine team synergy.



*75% of Cross-Functional Teams Are Dysfunctional (2015) hbr.org

Unlock Team Energy and Effectiveness

Exceptional vs. Typical Team

  • 50% more productive
  • 87% more effective at decision making
  • 5x more likely to be innovative
  • lower turnover by  50% and increase employee satisfaction 20%
  • contribute to 20% profitibilty increase

Exceptional teams are highly effective teams, and they increase a business’s competitive advantage. While most teams aren't highly effective, they can learn and they can improve. BRITE™ measures the five key elements that have the greatest influence on team effectiveness — capturing the dynamics that shape how energy flows within a team. BRITE™ helps teams understand where they can increase alignment, reduce friction, and unlock energy for sustained performance and impact. BRITE™ empowers teams to turn insight into action.

Learn More About the 5-Elements
Teams are Dynamic Energy Systems

A team works like a circuit: when connections
are strong,energy flows and everyone shines.


Team energy rises when creative energy flows across the team’s dynamics and every member adds their unique spark.

Improving team effectiveness starts when current dynamics are understood, energy flow is increased across the team, and energy disruptors are addressed.

BRITE™ captures the energy patterns that power — or block — team energy and performance, to help teams focus on what drives real results.

Teams are Dynamic Energy Systems

A team works like a circuit: when connections are strong, energy flows and everyone shines.

Team energy rises when creative energy flows across the team’s dynamics and every member adds their unique spark.

Improving team effectiveness starts when current dynamics are understood, energy flow increases across the team, and energy disruptors are addressed.

BRITE™ captures the energy patterns that power — or block — team energy and performance, helping teams focus on what drives real results.

See the Research Behind BRITE™

BRITE™ measures 5 Critical Elements and 32 Subfactors that all exceptional teams share

Why the Lightbulb?

BRITE™ is the result of three years of intensive research into what drives teams to deliver exceptional impact. The outcome: five interlocking elements—Building the Right Structure, Sharing Mindsets, Processing Information, Creating Safety and Cohesion, and Producing Results. Each is vital. Together, they complete the circuit that powers team effectiveness.

Like a lightbulb, teams only shine when all parts connect. Structure clarifies roles. Mindsets align beliefs. Information fuels communication. Safety builds trust. Results prove what’s possible.

The magic—and the risk—of teamwork lies in this interdependence. When every element is energized, performance has no ceiling. But when one breaks down, energy leaks, collaboration weakens, and results suffer.

That’s what makes BRITE different. Backed by research and built for action, it doesn’t stop at describing problems. It pinpoints exactly where energy is blocked and shows leaders, HR, and coaches how to unlock it—helping teams move from functional to exceptional.


What People are Saying about BRITE™

quote

BRITE™ + Startups

We use BRITE extensively in our 10-month School of Founders program. We help (the course participants, startup companies) to get their heads around how important team development is, difference it can make when you focus on it, and how to start identifying the opportunities and challenges or the disruptors and the generators and how to start digging into talking about them and addressing.

Stephen Stynes
IESB, School of Founders
quote

The Report Highlights Critical Areas


The BRITE™ program that was facilitated by Mike Lipkin highlighted the critical areas we need to address as a leadership team. The process was thought provoking and educational in equal measure. We left with a real understanding of how we can elevate our performance to the next level.

Robert Clifton
President of Medtronics, Canada
quote

One Team, One Goal

The debrief sparked breakthrough clarity and united us around a shared purpose. BRITE™ helped us find one team, one goal—and the energy to pursue it together.

Graham Hill
Executive + Team Coach
quote

BRITE™ Made the Invisible, Visible

BRITE™ surfaced the unseen dynamics that were undermining a team of doctors. Everyone was in charge, and no one was collaborating. BRITE™ uncovered the hidden dynamics and helped shift leadership toward true teamwork.

Amy Felix-Reese
Global COO

What People are Saying about BRITE™

BRITE™ + Startups
Tap to reveal insight

We use BRITE™ extensively in our 10-month School of Founders program. We help (course participants, startup companies) to get their heads around how important team development is, the difference it can make when you focus on it, and how to start identifying the opportunities and challenges or the disruptors and the generators, and how to start digging into talking about them and addressing.

Stephen Stynes
IESB, School of Founders
The BRITE™ Report Highlights Critical Areas of Impact
Tap to reveal insight

The BRITE™ program that was facilitated by Mike Lipkin highlighted the critical areas we need to address as a leadership team. The process was thought provoking and educational in equal measure. We left with a real understanding of how we can elevate our performance to the next level.

Robert Clifton
President of Medtronics, Canada
One Team, One Goal
Tap to reveal insight

The debrief sparked breakthrough clarity and united us around a shared purpose. BRITE™ helped us find one team, one goal—and the energy to pursue it together.

Graham Hill
Executive + Team Coach
BRITE™ Made the Invisible, Visible
Tap to reveal insight

BRITE™ surfaced the unseen dynamics that were undermining a team of doctors. Everyone was in charge, and no one was collaborating. BRITE™ uncovered the hidden dynamics and helped shift leadership toward true teamwork.

Amy Felix-Reese
Global COO

Transform Your Team

Research-based. Fast and scalable. Action Oriented.

One assessment built for everyone who helps teams improve. Discover how the BRITE™ Assessment can help you pinpoint what’s fueling—or draining—your team’s performance. Whether you're building alignment, resolving friction, or striving for next-level collaboration, BRITE™ gives you the insight to lead with impact.

See how BRITE™ can elevate your team:
Coaches
COACHES

Use data to improve performance, engagement, hybrid, and cross-functional teaming.

View Solutions
HR + People Leaders
HR + DEVELOPMENT

Use data to improve performance, engagement, hybrid, and cross-functional teaming.

View Solutions
Team Leaders
TEAM LEADERS

Strengthen alignment, boost collaboration, and drive team results.

View Solutions
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